Ms. Arundhati, the CEO of Sunlife Ltd., is delivering a speech to a group of investors. She is emphasising the significance of the company's success and achievement, which relies on the support of customers, shareholders, suppliers, and intermediaries. She also discusses how establishing a positive association with these parties contributes to enhancing the company's public image in the market.
What is the primary goal of Ms. Arundhati's speech?
(a) to increase sales
(b) to generate positive publicity
(c) to improve the company's image
(d) to build relationships with stakeholders