Zebronics Technology Solutions, a leading tech company, recently announced its plan to raise additional funds to fuel its expansion and research initiatives. The company's board of directors approved an offer to the existing shareholders to purchase additional shares at a discounted price. This offer will be available for a specific period.
How is Zebronics Technology Solutions planning to raise additional funds in the primary market, while offering its existing shareholders the opportunity to purchase more shares?
(a) conducting an e-IPO to reach a wider digital audience
(b) privately placing shares with select institutional investors
(c) launching an Initial Public Offering to enter the stock market
(d) issuing right shares for existing shareholders at a discounted price