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An online shopping portal sells only clothes. The portal tracks the browsing habits of the customers which includes the kind of clothes they buy, frequency of buying clothes, name, gender, mobile number, etc., This portal sends promotional offers to all their customers on their mobile numbers as a message. This is a concern relating to data privacy.

What do you mean by the term data privacy?

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Data privacy is the right of any individual to have control over how his or her personal information is collected and used.
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